A brief history on the evolution of the camera

1. photography the art of freezing moments  in  time the history of photography is the  history of the technology that made it  possible and the evolution of the camera  is for the very first time focusing its  gaze backwards not forwards so let's get  into it we started with black and white  portraits that required people to  channel their inner statue holding a  pose for an eternity now don't anybody  move is that g by the  way as time marched forward so did the  evolution of Photography in pictures  enter the flash ball beer but taking a  photo sounded like a small sharp pop and  it was flashy just like this  outfit flip forward to a smaller faster  camera cameras that could capture for  all time a short moment a memory enter  the vibrant era of the Polaroid lead  Leading The Way with instant photography  a limited number of chances to capture  the moments as they went by then came  the digital age where we all became  photographers no longer for the few who  could afford expensive kit and had the  patience to wait our pocket sized phone  Studios meet demands instantaneously and  with the Advent of digital manipulation  and filters you can get close to  Perfection every time suddenly everyone  became a selfie connoisseur this looks  quite nice quite a strong NE but what  about waiting what about those magical  minutes of anticipation the first time I  take a picture of a do is it oh let's  hope it's a good one when the promise of  what might have been captured was more  satisfying than mindlessly tapping a  phone screen a new era in photography  begin Polaroid was the OG of instant  photography it was wildly successful at  its peak in the 1970s with millions of  seals it was simple it was all plastic  it was F youd snap a photo wait for the  magic to happen and hard copies of  memories you know how I got this code it  knocked over your  garage they've just made a new addition  to their line This is the Polaroid I2  instant camera what they are pitching is  a blend of nostalgia with The Cutting  Edge Tech of today analog charm with  digital finesse a Sleek new design  houses features like improved Optics  autofocus and Bluetooth  connectivity well that's enough about  what it can do let's go see how it  actually  performs and to help out I've invited  along my colleague Liv we're going to  have a bit of an instant be digital  comparison where I'll be papping on the  Polaroid and she'll be snapping on her  phone okay okay all right let's square  up unfortunately I had a full start two  and five  which isn't the best when you've only  got eight pictures per pack to play with  I mean I think I've already taken about  five but it was part time lucky oh and  here it is we need to wait a few minutes  okay I'll reply to some emails okay yeah  tell me when you're ready a few minutes  later not a bad result from my instant  pick but I did waste two other pictures  just getting there all right let me just  dial in some settings first need half an  hour or so  again this time the picture got jammed  and I had to take yet another one to get  this result decent in comparison however  I could feel the cost per picture  racking  up I've been able to take that many  photos in a few seconds and you can just  do that with a smartphone you can't  necessarily do that with that it takes a  bit of time to developed to get it set  up and then even then you don't really  know what you're going to get that not  knowing and uncertainty carried on to  our next photo op it took me two  attempts to figure out the correct  settings to capture this shot of the  bicycle whilst Liv's phone picks were  quick budget friendly and a breeze to  edit the Polaroid camera never crashed  the photo shoot with unexpected  interruptions oh who's calling you sorry  let me put that away well at least I  would never get a call on this thing  feeling something in your hands gives it  a weight the prise of a premium product  and it's one of a kind but in a world  where photography is now so cheap  printing has became a luxury that is the  challenge now facing Polaroid it may  well mean that they cannot replay the  dizzying success of their 70s ha it's  remarkable what you can do and you  obviously you enjoy doing this to you oh  yeah yeah but they're chosing to believe  in the promise of anticipation and hope  their customers do likewise a company  can't survive on charm alone so well the  picture that emerges be a happy one for  a concrete answer like the Polaroids  customers we'll have to  wait